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If you text in this theater, the Ninjas will come and get you.

Finally, a good use of cinema ninjas. While texting moviegoers have long been a scorn to serious cinephiles, scorn and nasty looks have largely proven ineffective in warding off the unwelcome...

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A Movie Theater’s Walls, Broken Into Thousands Of Pulsating Pixels

What if the movie theater screen actually moved? The “Hyper Matrix” is a theater that can do just that… Created for the Hyundai Motor Group Exhibition Pavilion at the 2012 Yeosu EXPO in Korea, the...

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Your Projectionist and You

Witney Seibold explains how a film is actually projected onto the screen, what can go wrong, and what you can do about it. A director is working hard on her film. She is not only working slavishly to...

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MoviePass Launches All-You-Can-Watch Movie Theater Service

A new start up firm Movie Pass is trying to apply a Netflix model to the Cineplex. Could this be a what the theaters need to for a new era of attendance? Or is there reluctance on the part of the chain...

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How Science Made Movies Awesome

Popular Science dug through it’s archives of over a hundred years and found articles of when science improved our movie going experience. After the use of narrative and orchestra music became integral...

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